Vietnam has proudly held the title of the world’s largest cinnamon exporter since 2021, thanks to its high-quality produce and strategic advancements in the agricultural sector. At Vihaba, we are deeply connected to this success, providing premium Vietnamese cinnamon to businesses worldwide.
The Cinnamon Boom
In 2023, Vietnam exported nearly 90,000 tonnes of cinnamon, generating over $260 million in revenue. This marked a 14.6% increase in volume from the previous year, though the value decreased by 10.7% due to global market fluctuations. Despite this, the average price of Vietnamese cinnamon remained competitive at $2,918 per tonne.
India is the largest importer of Vietnamese cinnamon, accounting for 42.6% of the total export volume, followed by the US and Bangladesh. In just the first two months of this year, Vietnam earned $30 million from shipping 10,500 tonnes of cinnamon abroad.
Advancements in Farming and Processing
Hoang Thi Lien, president of the Vietnam Pepper and Spice Association (VPSA), notes that Vietnamese farmers have continuously developed new farming techniques to improve the quality and productivity of cinnamon trees. Furthermore, production linkage models between businesses and farmers have been increasingly implemented to expand sustainable raw material areas.
Vietnamese companies are investing in modern cinnamon processing lines to meet market requirements, ensuring that the final products are of the highest quality.
Strategic Trade Agreements
Vietnam benefits from 16 signed free trade agreements, including the EU-Vietnam FTA, CPTPP, and RCEP. These agreements provide Vietnamese cinnamon with a competitive edge in the international market, helping it advance further globally.
Currently, Vietnamese cinnamon is exported to nearly 100 countries, holding significant market shares in India (95%), the US (36.5%), and Europe (35%). However, the export rate of processed cinnamon is only 18.6%, indicating substantial potential for growth in value-added products.
Vihaba: Your Partner in Premium Vietnamese Cinnamon

At Vihaba, we are committed to bringing the best Vietnamese cinnamon to the global market. Our dedication to quality starts at the source, with our farmers who use sustainable practices and advanced farming techniques. We then process the cinnamon using modern methods to preserve its natural flavor and aroma, ensuring that our customers receive the highest quality product.
Join the Cinnamon Revolution with Vihaba
As the global demand for high-quality cinnamon continues to rise, Vihaba is ready to meet your needs with 4 different types of cassia: Cassia Stick, Cassia Split, Broken Cassia, Cassia Powder. Our commitment to excellence and sustainability ensures that our cinnamon not only meets but exceeds market expectations.
Contact Us Today!
Are you ready to enhance your offerings with premium Vietnamese cinnamon? Contact Vihaba today to learn more about our high-quality cinnamon and other agricultural products. Let us help you bring the rich, aromatic, and healthful benefits of Vietnamese cinnamon to your business. Reach out to us now and join the many businesses worldwide that trust Vihaba for their cinnamon needs.